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Moncler kicks off its 70th anniversary with an unprecedented takeover of the iconic Piazza del Duomo in Milan, launching 70 days of celebrations around the world
Milan, September 20th, 2022 — Celebrating its 70th anniversary, Moncler ignites the historical Piazza del Duomo in the heart of the city to stage a unique and extraordinary artistic spectacle. Directed by the avantgarde French choreographer Sadeck Berrabah (Sadeck Waff) — known for stretching the geometric limits of the human body with a distinct genre of contemporary dance — the show will take place on Saturday, September 24th at 9pm, inaugurating a 70-day program of special events and brand experiences around the world.
True to Moncler’s spirit of establishing a strong, authentic connection with local communities to celebrate its most remarkable moments, everybody is invited to take part in this magical night. The Moncler story belongs to everyone.
At the center of this historical milestone Moncler celebrates its signature Maya jacket with a limited-edition redesign featuring a commemorative logo — an infinity symbol wrapping the iconic mountain cockerel with the number 70 — and new colorways. Alongside this version sit 7 never-before-seen reinterpretations by 7 extraordinary designers who have been critical to the history of the brand. Thom Browne, Hiroshi Fujiwara, Rick Owens, Pierpaolo Piccioli, Francesco Ragazzi, Giambattista Valli, and Pharrell Williams have each reimagined the Maya, and their creations will be revealed one by one in a series of drops from October 15th.
“This anniversary is an important moment for us as we look back at the path taken, whilst looking ahead to the future based on what we have learnt and what we continue to dream,” says Remo Ruffini, Chairman and CEO of Moncler S.p.A.
He continued, “I don’t think what we did was always perfect. But I do think that we have always been consistent with our vision and with the desire to be recognized not only for our products, but also for the energy and inspiration that we strive to bring to everything we do.”
“I want to thank all of those who dream with us every day: our Moncler family and our Moncler lovers. At Moncler, we dream together, not alone.”, said Remo Ruffini.
“As we step forward into our tomorrow, our brand legacy as well as our pioneering spirit will always guide us, continuing to give life to unique products and unique experiences. Guided by a strong belief: that extraordinary means taking unknown paths while never forgetting who we are, where we are from and where we belong.”
For Moncler, “extraordinary” has always meant going beyond the expected, bringing magic to the ordinary, pushing creativity beyond limits and conventions. It is a force that drives, inspires and gathers communities of dreamers. It’s an endless invitation to turn ideas into reality. Extraordinary means fostering connections, between physical and digital realms, and building bridges between the past and the future.
“Extraordinary Forever,” is the brand statement that will appear in many guises throughout the celebrations including a global campaign featuring the most extraordinary milestones of the brand’s history, an extraordinary traveling exhibit hosted in some of the most influential cities in the world, to finish with a collaboration with the digital artist Antoni Tudisco for the design of 7 special anniversary NFTs.