Following a successful global brand refresh in January 2022, HUGO BOSS is delighted to open its first HUGO Store in Phnom Penh, featuring the new HUGO store concept. This marks HUGO’s first store in Cambodia, a testament to the brand’s success.
The concept expresses a modern and fresh visual approach. An open-facade design sets a welcoming, easygoing tone for the new HUGO store experience. Design features in HUGO-red throughout the interior highlight the brand’s bold attitude and create a stylish atmosphere.
From denim and jersey, to outerwear and beyond, the HUGO collection is created for rulebreakers who go their own way. HUGO dares to push the boundaries with styles for those who set the trends rather than follow them. The HUGO style mantra? Be authentic, be true, and go all out.
The new HUGO store features the latest Fall 2023 HUGO Menswear and Womenswear collections, including shoes and accessories. Cool, architectural features – like a wavy metallic wall element and a mix of shiny and brushed-steel surfaces – underline the brand’s contemporary look and feel. HUGO’s signature red and white colors also stand out as unmistakable design elements, adding high recognition value throughout the space.
To celebrate the opening of the first HUGO Store in Cambodia, a HUGO Party was held at WIP Zone in Phnom Penh on August 9th , 2023.
Inspired by the brand’s iconic visual identity, the HUGO Party immersed guests in a vibrant atmosphere adorned with the brand’s signature color – red. The night kicked off with performances by local artists TEYS and La Cima Cartel, followed by a DJ set by Alex Matt. The event was attended by celebrities and influencers including David Eung Hao, Mey Xiang, Fanh, Kevin Tes, Monyta Keo and others.
In addition, HUGO continued the celebration with a pop-up in front of the HUGO Store at Aeon Mall Mean Chey from August 11th to 19th, 2023, featuring a photo booth, games and an ice cream bar.
For more information:
Location: Unit G055 Ground Floor, AEON Mall Mean Chey Samdach Techo Hun Sen Blvd, Sangkat ChakAngre Krom, Khan Mean Chey, Phnom Penh